Portfolio

Test Services Launch

Marketing Manager  |  A2 Global Electronics

Led the global marketing launch of A2 Global’s new comprehensive test services for electronic components, positioning the company as a full-service provider for electronic component sourcing and testing for high-reliability industries.

The launch included campaign strategy, asset development, and cross-functional collaboration with global teams and leadership.

​

• Strategy Development: Built a campaign roadmap centered on brand visibility, showcasing A2 Global’s in-house testing capabilities, including component authentication, electrical testing, and value-added services.

​​

• Cross-Functional Collaboration: Worked closely with engineers, quality managers, operations, sales, and leadership to align technical expertise with accessible, value-driven messaging.

​

• Creative Direction: Oversaw the development of campaign assets, including video, paid social creatives, and landing page content, highlighting our team of highly accredited engineers and rigorous testing processes.

​

• Channel Execution: Executed targeted brand awareness campaigns across LinkedIn Ads, email, and web, segmented by region and verticals such as aerospace, defense, automotive, and industrial.

​

• Messaging & Positioning: Crafted messaging to emphasize A2 Global’s global reach, test reliability, and the convenience of sourcing and testing under one roof.

​​

​

Samples of Creative Assets:

​

Landing page: Component Authentication and Value-Added Services - A2 Global Electronics + Solutions

Press Release: A2 Global Electronics Launches New Comprehensive Testing Services For Electronic Components

Videos: 

​

​

​